Horace
Horace
The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.
How does it fit into our “Green Beauty” standard?
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Horace claims to be a cruelty-free and vegan brand.
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All Horace treatments are between 95% and 100% natural, paraben-free, sulphate-free, and mineral oil-free.
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82.2% of Horce’s containers are recyclable across their entire range, whilst 68.9% of their containers are made with sustainable materials (glass, aluminium, recycled plastic, and FSC-certified paper).
The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.
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Sun Skills
Sun Skills
Sun Skills is an Australian brand that focuses on providing high-quality sun protection products, particularly for outdoor enthusiasts and those who spend significant time in the sun. The story behind Sun Skills is rooted in the growing awareness of the dangers of sun exposure and the need for effective sun protection solutions.
How does it fit into our “Green Beauty” standard?
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Sun Skills states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Sun Skills claims to be a paraben-free, sulfate-free, and pregnancy-safe brand.
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Sun Skills is an Australian brand dedicated to offering high-quality sun protection products for outdoor enthusiasts, emphasising the importance of effective sun safety while promoting a cruelty-free, paraben-free, and sulfate-free approach. Their commitment to ethical sun protection reflects a growing awareness of the risks associated with harmful ingredients in sunscreen.
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Apotheke
Apotheke
Apotheke is a brand that has its roots deeply embedded in the art of fragrance and the craftsmanship of handmade products. The brand story of Apotheke begins with Chrissy Fichtl and Sebastian Picasso, a couple who shared a passion for creating unique scents and luxurious bath and body products.
How does it fit into our “Green Beauty” standard?
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Apotheke is a cruelty-free brand certified by PETA and also claims to be a vegan brand (not certified).
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Apotheke claims to produce sulfate-free, formaldehyde-free, and dibutyl phthalate-free products.
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Apotheke demonstrates their commitment to animal welfare by being certified as a cruelty-free brand by PETA and claiming to be a vegan brand, although not certified. Additionally, Apotheke prides itself on its promise to produce ‘clean’ products that are free from sulfates, formaldehyde, and dibutyl phthalate.
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Nonfiction
Nonfiction
The Nonfiction brand, originating from South Korea, is known for its unique approach to fashion and lifestyle products that blend functionality with a minimalist aesthetic. The story behind Nonfiction is rooted in a desire to create premium cosmetics that cater to the modern consumer's needs while also reflecting a sense of individuality and style.
How does it fit into our “Green Beauty” standard?
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Nonfoction states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Nonfiction is a South Korean brand that combines functionality with minimalist design in its fashion and lifestyle products, emphasising high quality and individuality while ensuring all ingredients are clean and cruelty-free. The brand's commitment to animal welfare highlights its dedication to both consumer safety and ethical practices.
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3rd Ritual
3rd Ritual
The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.
How does it fit into our “Green Beauty” standard?
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3rd Ritual states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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3rd Ritual is a natural blend that contains 100% natural essential oils and plant extracts. Their products are free from phthalates, parabens, formaldehyde, and synthetic fragrance too.
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3rd Ritual is made in small batches, hand-made in India, and uses a transparent ingredient supply chain.
3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.
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Gntl Skin
Gntl Skin
Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.
How does it fit into our “Green Beauty” standard?
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Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Gntl Skin is clean (follows EU regulations) and already is GMP Certified.
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Gntl Skin uses a biobased pouch and provides refills for their products.
Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.
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Aeolis Skin
Aeolis Skin
Aeolis Skin has a captivating brand story that highlights its commitment to natural beauty and wellness. The brand draws inspiration from the rich heritage of ancient skincare practices, blending them with modern science to create effective, eco-friendly products. With a focus on sustainability and quality, Aeolis Skin aims to empower individuals to embrace their natural beauty while caring for the environment.
How does it fit into our “Green Beauty” standard?
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Aeolis Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Aeolis Skin says no to artificial colours, synthetic dyes, genetically modified organisms, parabens, petrolatum, paraffin wax, sls, sles, ethanolamines, mineral oil, and animal by-products.
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Aeolis Skin emphasises its dedication to natural beauty and sustainability by merging ancient skincare traditions with modern science while promoting eco-friendly and cruelty-free products. The brand encourages individuals to embrace their natural beauty while being mindful of environmental impact.
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African Botanics
African Botanics
African Botanics has a unique brand story that highlights its deep connection to the rich biodiversity of Africa. The brand is dedicated to harnessing the power of indigenous plants and traditional knowledge, creating luxurious skincare products that celebrate the continent's natural heritage. Through sustainable practices and a commitment to quality, African Botanics aims to share the beauty and benefits of African flora with the world.
How does it fit into our “Green Beauty” standard?
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African Botanics products are Ethical Elephant cruelty-free and vegan.
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African Botanics adhere to the highest GMP manufacturing standards, and their formulas are created without unnecessary fillers or potentially harmful ingredients. All of African Botanics products are free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colourants, and SLS.
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African Botanics's carbon footprint initiatives include implementing recyclable packaging, and working with reforestation programs. Additionally, they pledge to source mica ethically.
African Botanics stands out for its commitment to celebrating Africa's rich biodiversity through luxurious, sustainable skincare products that prioritise quality and ethical practices. By harnessing indigenous plants and traditional knowledge, the brand not only promotes the continent's natural heritage but also ensures its products are cruelty-free and environmentally responsible.
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Thirsty Cowboy
Thirsty Cowboy
The Thirsty Cowboy brand is a unique and intriguing cosmetics brand that blends elements of Americana, country culture, and a passion for good food and drink.
How does it fit into our “Green Beauty” standard?
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Thirsty Cowboy states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Thirsty Cowboy is paraben-free.
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The Thirsty Cowboy brand embodies American culture, while emphasizing cruelty-free and vegan principles! Even though these claims await verification, its commitment to being paraben-free further highlights its focus on quality and ethical standards.
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SSONE
SSONE
The SSONE nail polish brand was founded with a vision to provide high-quality, vibrant nail colours that empower individuals to express their unique style. The brand emphasises innovation and sustainability, ensuring that each product not only looks great but is also safe for both users and the environment. Through a commitment to excellence, SSONE has carved out a niche in the beauty industry, appealing to those who seek both beauty and responsibility in their cosmetic choices.
How does it fit into our “Green Beauty” standard?
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SSONE states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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SSONE polishes are 21-free and made with FDA approved ingredients.
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SSONE nail polish stands out in the beauty industry by offering vibrant, high-quality colours that promote individual expression while prioritising innovation, sustainability, and safety. The brand's commitment to being cruelty-free and vegan, along with its 21-free formulation, appeals to consumers seeking responsible cosmetic choices.
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WAKS Candles
WAKS Candles
WAKS Candles has a unique brand story that reflects its passion for creating high-quality, artisanal candles. The brand was born from a desire to bring warmth and ambiance into homes, using carefully selected ingredients and innovative designs. Each candle is crafted with love, aiming to evoke emotions and create memorable experiences for its customers.
How does it fit into our “Green Beauty” standard?
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WAKS Candles state that they are a cruelty-free brand, although this statements is yet to be verified by an accredited body.
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WAKS Candles are made using a blend of soya and beeswax.
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WAKS Candles use 100% cotton wicks, and reusable candle vessels.
WAKS Candles is dedicated to crafting high-quality, artisanal candles that enhance home ambiance while prioritising cruelty-free practices and sustainability through the use of natural ingredients and reusable vessels. Their commitment to evoking emotions and creating memorable experiences sets them apart in the candle market.
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Suntribe
Suntribe
Suntribe is a new brand by Karl, Hampus, and Julia—three friends that love nature and sport! They started Suntribe because they wanted to protect their home while enjoying the earth. This natural sunscreen brand is free of synthetic chemicals and unnecessary ingredients like perfumes and preservatives.
How does it fit into our “Green Beauty” standard?
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Suntribe states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Suntribe is a COSMOS and GMP-certified brand.
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Suntribe states they use recyclable packaging and have an efficient logistics system.
Suntribe's attention to detail is admirable. Every aspect of the brand is shown to have been carefully considered in terms of its impact on the world, from being a fully vegan brand to being totally reef-safe. Suntribe truly is a pioneer in sustainable skincare.
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The Face Planner
The Face Planner
The Face Planner brand story revolves around its mission to empower individuals in their skincare journey. It emphasises the importance of personalised routines and the transformative power of self-care, aiming to inspire confidence and well-being through thoughtful product offerings.
How does it fit into our “Green Beauty” standard?
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The Face Planner is a cruelty-free (non-accredited) brand.
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The Face Planner's skincare has been manufactured in Italy in accordance with the EU’s rigorous regulations, 1% of all profits from The Ultimate Plan to Smart Works, and all of The Face Planner products are free from: parabens, animal-derived ingredients, silicones and their derivatives, Sodium Laureth Sulphate (SLES) and Sodium Lauryl Sulphate (SLS) (sulphate surfactants), mineral oil & waxes (paraffin & paraffin wax) and petrolatum, artificial colours, harmful fragrances, talc, and microplastics (plastic microbeads). The ingredients used are a combination of naturally occurring and scientifically formulated. They are non-irritating, non-toxic, and highly effective.
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The Face Planner creates its products in small batches and focuses on sustainable sourcing, even though they aren't officially certified. They're aiming to roll out refillable packaging for all their items. The caps, lids, and pumps are made from recycled plastics, which can be recycled again. They opted for glass bottles and jars because they have a smaller environmental footprint, are durable, and can be reused easily. Their outer packaging is crafted in the UK from FSC-certified cardboard and uses biodegradable foils. The Face Planner skips secondary packaging since they see it as wasteful and unnecessary, which often just ends up in landfills. When selecting a manufacturer, sustainability was a top priority for them. They also care about making the production process more energy-efficient. Their manufacturer collaborates with a select group of top-notch suppliers to source ingredients who guarantee that their products are safe, and reliable.
The Face Planner is dedicated to empowering individuals through personalised skincare routines while prioritising sustainability and ethical practices. By focussing on high-quality, non-toxic ingredients and environmentally friendly packaging, the brand aims to inspire confidence and well-being in its customers.
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talm
talm
The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!
How does it fit into our “Green Beauty” standard?
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talm states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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talm has organic certification from the Soil Association.
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talm states that they're using recyclable plastic that is compostable.
talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials.
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OhGiGi!
OhGiGi!
OhGiGi! toothpowder has a unique brand story that highlights its commitment to natural ingredients and oral health. The brand was created with the vision of providing an effective, eco-friendly alternative to traditional toothpaste, focussing on sustainability and wellness. By combining innovative formulations with a passion for clean living, OhGiGi! aims to revolutionise dental care while promoting a healthier planet.
How does it fit into our “Green Beauty” standard?
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OhGiGi! stated that they are a cruelty-free brand, although this statement is yet to be verified by an accredited body.
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OhGiGi! claims to be organic, using 100% natural ingredients, and pregnancy-safe.
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OhGiGi! is biodegradable. They use recyclable jars and locally made in small batches.
OhGiGi! toothpowder stands out for its dedication to natural ingredients and sustainability, offering an eco-friendly alternative to traditional dental care while promoting wellness and a healthier planet. The brand emphasises its cruelty-free, organic, and biodegradable practices, although some claims await third-party verification.
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Hello Wink
Hello Wink
Hello Wink is a brand that has carved a niche for itself in the realm of personal care and wellness, particularly focussing on products that promote self-love, confidence, and empowerment. The story behind Hello Wink is rooted in the desire to create a positive impact on individuals' lives through thoughtful and innovative products.
How does it fit into our “Green Beauty” standard?
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Hello Wink states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Hello Wink doesn't use synthetic fragrance.
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Hello Wink claims to be biodegradable and plastic-free.
Hello Wink is a personal care and wellness brand dedicated to fostering self-love and empowerment through innovative products while emphasising its cruelty-free and vegan ethos, though these claims await verification. The brand aims to make a positive impact on individuals' lives with a focus on sustainability and thoughtful design.
Let us know your experience with the brand below!
LILIXIR
LILIXIR
LILIXIR has a unique brand story that reflects its commitment to quality and innovation. The brand was born from a passion for creating exceptional products that enhance beauty and well-being, blending nature and science seamlessly. Each item is crafted with care, aiming to empower individuals to embrace their true selves while enjoying the benefits of thoughtfully sourced ingredients.
How does it fit into our “Green Beauty” standard?
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LILIXIR is a cruelty-free brand accredited by Leaping Bunny and a vegan brand (not accredited).
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LILIXIR has braille on their packaging.
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LILIXIR stands out for its dedication to quality and innovation, offering cruelty-free and vegan products that empower individuals to embrace their beauty through thoughtfully sourced ingredients. The brand's commitment to inclusivity is further highlighted by the inclusion of braille on its packaging.
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Amoln
Amoln
AMOLN is a luxury cosmetic brand that was founded in 2010 by a team of beauty industry experts who wanted to create high-quality products that catered to a diverse range of skin tones and types. The brand quickly gained popularity for its innovative formulas and sleek packaging, becoming a favourite among beauty enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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This product is made from 96.8% natural ingredients.
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Amoln uses recyclable aluminium packaging.
AMOLN is a luxury cosmetic brand that is known for its high-quality, innovative products while showing its commitment to sustainability with its use of natural ingredients and recyclable packaging.
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Antipodes
Antipodes
Antipodes is a skincare brand that was founded in New Zealand in 2006 by Elizabeth Barbalich. The brand's story is deeply rooted in the natural beauty and unique biodiversity of New Zealand. Inspired by the country's pristine landscapes and indigenous plants, Barbalich set out to create a range of high-quality, organic skincare products that would harness the power of nature to nourish and rejuvenate the skin.
How does it fit into our “Green Beauty” standard?
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Antipodes is a brand that is cruelty-free certified by Leaping Bunny and vegan certified by Vegan Society.
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Antipodes is a B-Corp-certified brand and uses FSC-certified woods and traceable ingredients for their products.
Antipodes is a New Zealand skincare brand founded by Elizabeth Barbalich in 2006, focussing on high-quality, organic products inspired by the country's natural beauty and biodiversity. The brand is cruelty-free, vegan, organic, B-Corp certified, and uses sustainable practices in sourcing ingredients and packaging, making it quite the ethical beauty brand.
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TRIBE 517
TRIBE 517
TRIBE 517 is about more than just products; it’s about fostering relationships and encouraging people to embrace their true selves. The brand often draws inspiration from various cultures, art, and nature, infusing its offerings with a sense of adventure and exploration. This connection to the world around us is evident in the designs, materials, and messages that TRIBE 517 promotes.
How does it fit into our “Green Beauty” standard?
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TRIBE 517 states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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TRIBE 517 Collective is free from synthetic colours, preservatives, matrix enhancers, thickeners, and fragrances. It does not harbour skin irritants or food allergens. No palm oils or mineral oils. No ethoxylated ingredients. Nothing from ‘the lab’ means it is safer for you to put on your skin, and it is safer to have on our planet.
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TRIBE 517 uses recyclable, beautiful, and minimal wrapping.
TRIBE 517 emphasises the importance of building relationships and self-acceptance while offering products inspired by nature and culture, all while maintaining a commitment to cruelty-free and vegan principles. Their focus on natural ingredients and sustainable packaging reflects a dedication to both personal well-being and environmental responsibility.
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