Olivella

This overhead shot presents an array of Olivella Classic Face & Body Soap products arranged on a white marble surface. The composition includes three rectangular bars of soap, stacked unevenly on the left side of the frame. Each bar is a light brown hue and embossed with the "Olivella" brand name, accompanied by a stylised leaf design.

To the right, a clear plastic container with a white pump dispenser is filled with an amber-coloured liquid soap. The label, prominently displaying the "Olivella Classic Face & Body Soap" branding, is adorned with green accents and a QR code.

Surrounding these central elements are several small glass beakers, each containing a small amount of golden liquid, presumably olive oil, which adds to the thematic presentation of the products' key ingredient. The marble surface provides a clean, bright backdrop that enhances the visibility of the products and their packaging. 

Image credits: brand
Country of Origin : Italy
Parent Company: NA

Olivella

Olivella is a luxurious beauty brand dedicated to harnessing the nourishing power of olives. Inspired by the Mediterranean, their products are crafted with high-quality olive oil and natural ingredients to deliver deep hydration, antioxidant protection, and radiant skin. From rich body creams to gentle soaps, Olivella blends tradition with modern skincare innovation, offering a touch of indulgent self-care rooted in nature’s simplicity.


How does it fit into our “Green Beauty” standard?

  • Olivella claims to be cruelty free and vegan PETA.

  • Olivella products are certified USDA Organic. Olivella products are all dermatologically tested in accredited third-party laboratories. Their chemists strictly follow ISO standards to ensure all formulae are pH-balanced and natural, verifying each batch is free from contamination.

  • Olivella uses 100% recycled plastic (PCR – Post Consumer Resin) for its core bottles to reduce waste and resource use. The brand minimises non-renewable materials across its product line and ensures sustainable packaging by focusing on carbon emissions, energy efficiency, recycled materials, and compact designs.

Olivella distinguishes itself through a commitment to sustainability, ethical sourcing, and natural skincare. The brand prioritises biodegradable ingredients, cruelty-free practices, and eco-conscious packaging, making it a responsible choice for both people and the planet. While most claims reflect genuine environmental values, a few would benefit from further third-party verification to strengthen consumer trust.


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Sknfed

Three small, brown pouches containing organic hand cream, face moisturizer, and rose balm are arranged on a white surface with several light pink roses scattered around them. The pouches are made from natural materials and feature a simple design with the brand name "Sknfed" and the product name printed in black text. The pouch containing the hand cream is positioned in the foreground, while the face moisturizer and rose balm are positioned behind it. The pouches are surrounded by the roses and a white canvas bag with the Sknfed logo and website address printed on it. The image also includes a teal circle with the text "Free From Gift Awards Gold 2022" in a circular design. The overall image is clean, minimalist, and visually appealing, highlighting the natural and organic nature of the products.

Image credits: brand
Country of Origin: UK
Parent Company: NA

Sknfed

SKNFED is a science-led skincare brand that strips back the clutter, focusing on what truly works. Born from a fusion of dermatological research and minimalist beauty, their formulas target specific skin concerns with precision—no fuss, just results.

Each product is crafted with high-performance ingredients, free from unnecessary additives, to deliver visible improvements without irritation. Whether it’s hydration, blemishes, or ageing, SKNFED offers straightforward solutions for skin that’s fed exactly what it needs.

How does it fit into our “Green Beauty” standard?

  • Sknfed is cruelty-free and vegan brand.

  • Sknfed is proud to partner with domestic, family-run companies for 99% of their business needs.

  • Sknfed is plastic-free packaging.

Sknfed articulates their commitment to the principles of passion, innovation, and a dedication to creating sustainable products that benefit both people and the environment, despite not being officially accredited as cruelty-free and vegan.

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Izzy Zero Waste Beauty

A collection of silver mascara tubes are scattered on a sparkly teal background. Each tube is labelled "Izzy" and "Zero Waste Mascara," with a black cap and a black ink inscription for the brand name. The tubes are scattered in a casual manner, with some lying horizontally and others diagonally. One tube has its brush extended, revealing the black mascara wand. The image is a close-up shot, showcasing the detail of the tubes and the sparkle of the background.

Image credits: brand
Country of Origin : USA
Parent Company: NA

Izzy Zero Waste Beauty

Izzy Zero Waste Beauty is a pioneering British brand dedicated to sustainable, eco-conscious beauty. Offering high-performance makeup and skincare, Izzy ensures every product is 100% waste-free. Their innovative, vegan formulas are cruelty-free and designed to minimise environmental impact without compromising on quality. Whether it’s their bestselling mascara or nourishing lip balms, Izzy proves that beauty can be both luxurious and kind to the planet.

How does it fit into our “Green Beauty” standard?

  • Izzy Zero Waste claims to be a cruelty-free and vegan brand.

  • Izzy Zero Waste Beauty is proud to partner with domestic, family-run companies for 99% of their business needs.

  • Izzy Zero Waste Beauty is plastic free.

Izzy Zero Waste Beauty articulates their commitment to the principles of passion, innovation, and a dedication to creating sustainable products that benefit both people and the environment, despite not being officially accredited as cruelty-free and vegan.

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Bath House

The image displays a set of bath products from Bath House, including a white bottle of "Velvet Orchid & Cardamom Cleansing Body Wash" and a brown bottle of "Velvet Orchid & Cardamom Nourishing Body Lotion". Both bottles feature a simple, minimalist design, adorned with the brand's logo, a stylised "BH" within a circle. The products are set against a backdrop of a brown box with a subtle floral pattern, bearing the same branding as the bottles.

Image credits: brand
Country of Origin : UK
Parent Company: NA

Bath House

Bath House is a British artisan brand founded in 1997 in the Lake District by a group of artists and designers who share a passion for natural skincare and fine fragrance. Guided by sustainability and craftsmanship, Bath House handcrafts its products in small batches in Cumbria using high-quality and ethically sourced ingredients like plant oils, botanical extracts and natural butters.

How does it fit into our “Green Beauty” standard?

  • Bath House claims to be a cruelty-free and vegan brand.

  • Bath House has stated that they choose to pay their staff the Real Living Wage, although they are not officially accredited.

  • Bath House uses FSC-certified paper for its products.

Bath House is more than just what’s inside the bottle. The brand is built on meaningful values. Its packaging uses FSC-certified paper to support responsible forestry and reduce environmental impact. Bath House is proudly cruelty-free and vegan, standing firmly against animal testing and showing genuine respect for nature.

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Axiology

This beautifully styled flatlay showcases Axiology's Lip-to-Lid Balmies, elegantly encased in striking, bold red packaging. Each compact box is meticulously designed, reflecting the brand's commitment to sustainable luxury and plastic-free beauty. The minimalist yet impactful typography paired with the refined arrangement evokes a sense of modern sophistication, while the open boxes reveal the multi-use balmies — thoughtfully crafted, clean, and consciously packaged. A quintessential example of how eco-conscious beauty can be both refined and radiant.

Image credits: brand
Country of Origin: USA
Parent Company: NA

Axiology

Axiology is a beauty brand that was founded by Ericka Rodriguez, a passionate advocate for ethical and sustainable living. The brand story of Axiology begins with Ericka's desire to create a line of cosmetics that not only enhances natural beauty but also aligns with her values of environmental consciousness and social responsibility.

How does it fit into our “Green Beauty” standard?

Axiology is a cruelty-free and vegan brand certified by PETA. Their products are handmade in the U.S.A., and the company is BIPOC and women-owned. Additionally, Axiology is plastic-free and zero-waste.


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Monday Muse

The photograph elegantly captures two bottles of skincare products from the esteemed brand "Monday Muse," gently submerged in crystal-clear water, creating an almost ethereal, otherworldly effect. The delicate droplets clinging to the bottles further accentuate the liquid contents within, adding a sense of purity and refinement.

One bottle, a deep, nearly opaque black rectangular vessel, bears the label "The Nectar Vitamin Facial Oil." This luxurious product promises to nourish, balance, and soothe the skin, with key ingredients such as Kalahari melon, black cumin, and red raspberry. The second, a lighter, translucent bottle, is adorned with the label "The Juice Daily Serum." Its formulation focuses on strengthening, hydrating, and clarifying the skin, boasting a blend of vitamin B, black cumin, prebiotics, and centella asiatica. Both bottles feature minimalist, yet sophisticated branding, embodying the essence of a high-end skincare line. The overall aesthetic exudes refinement, elegance, and a sense of understated luxury. The image evokes a feeling of freshness and purity, perfectly suited for promoting premium skincare products.

Image credits: brand
Country of Origin: UK
Parent Company: NA

Monday Muse

Monday Muse is dedicated to supporting the health of your skin. In a world filled with overwhelming choices, they aim to provide clarity, enabling you to make thoughtful decisions. Their philosophy is simple yet profound: we craft minimalist yet meaningful products, enriched with purposeful ingredients you can trust to nourish and care for your skin with intention.

How does it fit into our “Green Beauty” standard?

  • Monday Muse states that its products are 100% cruelty-free (non accredited).

  • Monday Muse commits to ethically sourced ingredients including bakuchiol and squalane and claims to avoid exploitative labour. However, while they prioritise sustainable suppliers and ‘clean sourcing,’ they lack formal Fair Trade accreditation.

  • Monday Muse has implemented carbon-neutral shipping and fully recyclable packaging as part of its environmental commitments, though these initiatives currently lack third-party certification.

Ethical Sourcing: Prioritises natural, traceable ingredients (e.g., bakuchiol, squalane) and sustainable suppliers. Highlights "clean sourcing" and ethical working conditions, though not third-party certified. Avoids exploitative labour.


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The Silk Collection

A beautifully wrapped parcel from The Silk Collection rests atop a pair of soft pastel gift boxes, adorned with a delicate ribbon. Accompanying the package is a refined notecard that reads “Just for you – we hope you love your gift”, adding a personal and thoughtful touch. The scene, set against a tufted velvet backdrop, exudes understated luxury and timeless charm—perfectly capturing the essence of considered gifting.

Image credits: brand
Country of Origin: UK
Parent Company: NA

The Silk Collection

The Silk Collection Based in London, we are a lifestyle and wellness brand devoted to crafting timeless, high-quality silk gifts that enrich your daily self-care rituals.

Thoughtfully designed to elevate the everyday, our silk collection promotes restful sleep, enhances haircare, and offers effortless skincare benefits—all with a touch of understated luxury.

Founded in 2020 during the pandemic, The Silk Collection began as a way to send thoughtful care packages from afar. Their hand-packaged luxury silk gift boxes offer a meaningful way to uplift loved ones—or indulge in a little self-care.

How does it fit into our “Green Beauty” standard?

  • Yes our silk is certified STANDARD 100 by OEKO-TEX® which means that it is certified to be free from harmful or toxic dyes.

  • We only use eco-friendly dyes.

The Silk Collection uses natural silk fabric to create timeless pieces that are made to last. We only use eco-friendly dyes certified STANDARD 100 by OEKO-TEX®.


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We are Feel

Cradled gracefully between manicured hands, this exquisitely designed jar of Feel Pro Collagen, Reimagined stands as a testament to modern wellness with a flair for sophistication. Set against a soft blush-pink backdrop, the vibrant packaging – adorned in sunset hues of peach, coral, and rose – evokes both vitality and elegance. Highlighting its vegan collagen formula with an amino acid profile mirroring human collagen, this Strawberry Peach flavoured supplement embodies a perfect union of scientific innovation and conscious beauty. A true celebration of self-care with style.

Image credits: brand
Country of Origin: UK
Parent Company: NA

We are Feel

A science-led female wellness brand, Feel creates high-tech, award-winning products including the world’s first vegan collagen. Recommended by experts and designed to be planet-friendly, they prove effective wellness can be ethical too.

How does it fit into our “Green Beauty” standard?

At the heart of their philosophy lies a commitment to enhancing well-being while honouring a responsibility to the planet. From ethically sourced ingredients to thoughtfully designed, eco-conscious packaging, they are devoted to reducing our environmental footprint and fostering a more sustainable future.

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Skylar

Three bottles of Skylar Clean Beauty perfume are displayed against a bright blue background. The bottles are made of clear glass with a white cap. The bottles are filled with a translucent liquid and have a black label with the Skylar logo and the name of the fragrance. The fragrance names are: Vanilla Sky, Pink Canyon and Coconut Cove. The bottles are arranged in a row, with a smaller bottle of Pink Canyon Eau de Parfum at the bottom of the image. The bottles are positioned on a white surface and cast a shadow on the surface. The image is well-lit and the colors are vibrant.

Image credits: brand
Country of Origin: USA
Parent Company: NA

Skylar

Skylar is a contemporary brand dedicated to offering high-quality, eco-friendly products that combine luxury with sustainability. From skincare to home essentials, each item is thoughtfully designed using natural ingredients and materials, ensuring both effectiveness and environmental care. Skylar is your go-to brand for products that nurture you and the planet.

How does it fit into our “Green Beauty” standard?

  • Skylar is cruelty-free and vegan brand.

  • Skylar is hypoallergenic.

  • Skylar is committed to environmental sustainability, ensuring that every product is designed with the planet in mind. From eco-friendly ingredients to packaging, Skylar uses biodegradable tape and sustainable materials, reducing its environmental impact.

Skylar is a cruelty-free and vegan brand, free from any animal extracts or by-products. Committed to both your wellbeing and the planet, Skylar products are hypoallergenic and designed with environmental sustainability in mind. Using eco-friendly ingredients and packaging, including biodegradable tape and sustainable materials, Skylar ensures a minimal environmental impact without compromising on quality.

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Symprove

The image features a box and bottle of Symprove – a water-based food supplement packed with live, active bacteria. It’s promoted as a daily addition to support gut health. The box is white with a teal and white geometric pattern along the bottom, while the clear bottle holds a pale yellow liquid. Both the box and bottle display the Symprove logo – a stylised teal ‘S’. The packaging highlights key points such as daily use, live and active bacteria, and the original flavour. The box also notes that it contains a four-week supply. With its clean, simple design and focus on gut health, the image gives off a strong sense of wellbeing and balance.

Image credits: brand
Country of Origin: UK
Parent Company: NA

Symprove

Backed by science and trusted by experts since 2002, Symprove is an award-winning gut health supplement that’s helped hundreds of thousands feel their best. Developed by scientists and proven to work 94% of users notice a difference in 12 weeks or less!

How does it fit into our “Green Beauty” standard?

  • Symprove states that they are cruelty-free and vegan.

  • Symprove is gluten-free and dairy-free.

  • Their headquarters runs on 80% solar energy, and they recycle rainwater to reduce waste. They use PET plastic, the most widely recycled type, for their packaging. The brand sources barley locally to support nearby suppliers. Every batch is produced in a controlled environment and rigorously tested to guarantee purity and safety.

Award-winning, vegan, and cruelty-free, Symprove combines clinically proven results with ethical practices. Made in the UK with solar power, recycled packaging, and rainwater recycling, because wellness should respect both body and planet.

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Nakin

Three small, white jars of Nakin skincare products are arranged on a tiled surface. The jars are labelled "Matti Formula Face Cream, Oily/Normal Skin," "Eye Cream Complex," and "Lip Treatment Balm," each containing a different cream for a specific purpose. The jars are arranged in a triangular formation, with the "Matti Formula Face Cream" jar at the top and the "Lip Treatment Balm" jar at the bottom. The tiled surface is a light beige colour with a pattern of dark grey lines. The image is lit from above, casting soft shadows on the jars and tiles. The image is clean and simple, showcasing the products in a professional and appealing way. 

Image credits: brand
Country of Origin : UK
Parent Company: NA

Nakin

Nakin Skincare has a unique brand story that revolves around a passion for natural beauty and effective skincare solutions. Founded with the belief that high-quality products can be both luxurious and eco-friendly, Nakin focuses on harnessing the power of natural ingredients to create skincare that enhances radiance and promotes healthy skin. Their commitment to sustainability and ethical practices sets them apart in the beauty industry, making them a favourite among those who value both quality and environmental responsibility.

How does it fit into our “Green Beauty” standard?

  • Nakin Skincare is cruelty-free and meets the requirements of the Cruelty Free International Leaping Bunny program.

  • We are pleased to advise that all of the products in the Nakin range are free from both gluten & wheat.

  • Nakin prioritises sustainable packaging. Their jars are made from clear PET, which is the easiest to recycle. The bottles are made from sugar cane, and all of the packaging is BPA free.

Nakin Skincare stands out in the beauty industry by combining a commitment to natural ingredients with sustainable and ethical practices, offering luxurious, eco-friendly products that promote healthy skin. Their dedication to cruelty-free standards and recyclable packaging further emphasises their focus on quality and environmental responsibility.

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Nimbi

The image shows a variety of products from the brand Nimbi, all in a minimalist, natural style. The centrepiece is a set of four plastic-free disposable razors, packaged in a brown paper box with simple white lettering. The razors are arranged in a row on a white background, showcasing their sleek design. Next to them, a white cloth bag, likely a reusable shopping bag, holds a wooden brush with natural bristles. Two small round bars of soap, also from Nimbi, are neatly placed on the table. The image evokes a sense of sustainability and eco-conscious living, highlighting the brand's commitment to natural and ethical products.  

Image credits: brand
Country of Origin : UK
Parent Company: NA

Nimbi

Nimbi's brand story revolves around its commitment to innovation and sustainability, reflecting a deep connection to nature and a desire to enhance everyday life. The brand aims to inspire individuals by offering products that not only meet their needs but also promote a healthier planet. Through its unique approach, Nimbi seeks to create a community that values quality, creativity, and environmental responsibility.

How does it fit into our “Green Beauty” standard?

  • Nimbi are 100% vegan and PETA-approved, meaning no animal testing or animal-derived ingredients are used in any part of our process. The materials we use are free from harmful chemicals too, including lanolin—a sheep-derived glue (a substance used in many conventional razors). 

  • Nimbi's products are designed with people’s health and safety in mind, ensuring a cleaner, safer shave for our customers. Nimbi are also committed to offering sustainable alternatives to the disposable plastic razor culture, which disproportionately impacts vulnerable communities who are often on the frontlines of pollution clean-up and waste management.

  • Environmental sustainability is at the heart of everything Nimbi does. Nimbi has developed a mono-material razor that is biobased, certified compostable, and free from petrochemical plastics. Nimbi's products naturally degrade, with testing showing a significant rate of biodegradation in seawater—within 364 days. This ensures that the razor has minimal impact on marine ecosystems, which are severely affected by plastic pollution. By offering a product that saves 6.6 kt of CO2eq annually and has a 90+% better environmental impact than leading disposable razors, Nimbi are leading the charge in reducing the carbon footprint of everyday products. Additionally, Nimbi's commitment to sustainability is backed by a positive "valid, significant" impact rating from an LCA (Life Cycle Assessment) conducted and certified by Impact Forecast, the European standard. The testing results under ASTM 6691 further support Nimbi's commitment to the environment, showing that Nimbi's products biodegrade effectively in one of the harshest environments on Earth—the ocean.

Nimbi's brand story highlights its dedication to innovation and sustainability, offering vegan and eco-friendly products that promote a healthier planet while ensuring a cleaner, safer shaving experience. By prioritising environmental responsibility and creating biodegradable alternatives to traditional razors, Nimbi is making a significant positive impact on both individual health and the ecosystem.

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Ajen

The image showcases a gift set from the brand "ajen." The set includes two bottles of hand care products, a hand balm and a hand wash, both housed in amber glass bottles with black pumps. The products are presented in a box adorned with a geometric design featuring shades of green, red, and brown. A small card with the "ajen" logo and the message "A personal note for you" is placed in front of the box. The image captures a minimalist and elegant aesthetic, highlighting a thoughtful gift idea. The soft lighting and clean background create a sense of calm and sophistication.  

Image credits: brand
Country of Origin : The Netherlands
Parent Company: NA

Ajen

Ajen's brand story revolves around its commitment to providing high-quality, effective skincare solutions that cater to diverse needs. The brand emphasises a deep connection to nature, using carefully selected ingredients to promote healthy skin while ensuring sustainability and ethical practices. Ajen aims to empower individuals by enhancing their natural beauty and fostering confidence through its thoughtfully crafted products.

How does it fit into our “Green Beauty” standard?

  • Ajen is proudly cruelty-free, and Ajen ensure that neither their products nor the ingredients used are tested on animals. While they are not yet officially certified by PETA, this is something Ajen are actively pursuing as part of Ajen commitment to transparency and ethical practices.

  • Ajen's products are crafted in the Netherlands with a focus on natural, non-toxic ingredients (at least 97% of the formula). Ajen avoids controversial substances like parabens, silicones, and microplastics, ensuring safety and wellness for both Ajen customers and those involved in the Ajen production process.

  • Sustainability is at the heart of Ajen. Ajen's refillable "infinite bottles" reduce plastic waste by up to 70%, and all Ajen packaging is made from FSC-certified, recyclable materials with a high percentage of recycled content. Ajen is also B-Corp pending and a proud member of the Plastic Soup Foundation, reflecting Ajen's commitment to the environment.

Ajen's brand story highlights its dedication to high-quality, sustainable skincare solutions that empower individuals while prioritising ethical practices and environmental responsibility. With a focus on natural ingredients and cruelty-free production, Ajen aims to enhance natural beauty and foster confidence in its customers.

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Baruti Perfumes

A set of five small perfume bottles, each with a black cap and a white label with the brand name "Baruti Perfumes" printed on it. The bottles are arranged in a row in a black box, with the box lid open and lying next to it. The background is a plain white surface, with a shadow cast by the box and bottles. The image is clean and minimalist, with a focus on the product itself. The bottles are a perfect size for travel or sampling different scents. The black and white colour scheme creates a sophisticated and elegant feel.

Image credits: brand

Country of Origin : Netherlands
Parent Company: NA

Baruti Perfumes

Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.


How does it fit into our “Green Beauty” standard?

  • Baruti Perfumes is a cruelty-free brand according to EU standards.

  • Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.

  • Baruti perfumes use recyclable materials. They have abolished the use of cellophane to reduce plastic waste, and deliberately aim to keep packaging as light as possible.

    They are the first brand to collaborate with the Red List project, and donate every year!

Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.

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ALTRA

The image shows five perfume bottles, each containing a different shade of liquid. The bottles are all cylindrical and have a black cap with a round, black ball on top. The word "ALTRA" is printed in black on the front of each bottle. The bottles are arranged vertically, with the lightest shade of liquid at the top and the darkest shade at the bottom. The bottles are set against a white background. The image is likely advertising a perfume brand called "ALTRA". The different shades of liquid suggest that the perfume is available in a variety of scents.

Image credits: brand
Country of Origin : UK
Parent Company: NA

ALTRA

The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.


How does it fit into our “Green Beauty” standard?

ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.

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MANI

The image showcases a gift set from the brand "MANI." The set is beautifully presented in a white box with the brand logo embossed on the lid. Inside the box, there are three items: a small bar of soap, a golden hand sanitiser, and a tube of hand cream. The soap and hand sanitiser are both labelled with the brand name MANI." The hand cream tube is white with a black cap and is labelled "Sanitising & Moisturising Hand Cream." The set is a perfect gift for anyone who wants to keep their hands clean and hydrated.  

Image credits: brand

Country of Origin : Netherlands
Parent Company: NA

MANI

MANI is a hand cream brand that originated in the Netherlands, known for its commitment to quality, sustainability, and effective skincare. The story behind MANI is rooted in a desire to create a product that not only nourishes and protects the skin but also aligns with modern values of environmental consciousness and ethical production.


How does it fit into our “Green Beauty” standard?

MANI is a hand cream brand from the Netherlands that emphasises quality, sustainability, and ethical production, using vegan and organic ingredients while ensuring all packaging is eco-friendly. Their commitment to cruelty-free practices and waste reduction reflects a modern approach to skincare that prioritises both skin health and environmental responsibility.

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Husk & Seed

A brown cardboard gift box is open, revealing two small white muslin bags containing two small jars of beauty products. Both jars are from the brand "Husk & Seed Botanical Skincare." The jar on the left is labelled “Ultra Protective Lip & Hand Balm,” and the jar on the right is labelled “Instant Hydration Body lm." The gift box is sitting on a light brown fabric surface. A sprig of white flowers is lying on the fabric surface. The gift box is a perfect present for someone who loves to pamper themselves.

Image credits: brand

Country of Origin : UK
Parent Company: NA

Husk & Seed

Husk & Seed has a unique brand story that reflects its commitment to quality and sustainability. The brand emphasises the journey from raw materials to finished products, showcasing its dedication to ethical sourcing and craftsmanship. Through its narrative, Husk & Seed connects with consumers who value authenticity and environmental responsibility.


How does it fit into our “Green Beauty” standard?

Husk & Seed stands out for its commitment to quality, sustainability, and ethical sourcing, offering consumers effective skincare solutions made from natural ingredients while prioritising environmental responsibility through eco-friendly packaging. By choosing Husk & Seed, customers not only care for their skin but also support a brand dedicated to integrity and transparency.

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Horace

This image showcases a skincare set from the brand HORACE. The set includes three products: a purifying face cleanser in a dark blue bottle, a hyaluronic acid and panthenol serum in a light blue glass dropper bottle, and a mattifying face moisturiser in a white tube. Each product's name and description (in French and English) are clearly visible on their respective packaging, highlighting their key ingredients and benefits. The overall aesthetic is clean and minimalist, reflecting a sophisticated and natural approach to skincare.

Image credits: brand

Country of Origin : France
Parent Company: NA

Horace

The Horace brand, known for its focus on men's grooming and skincare products, has a compelling story rooted in a desire to redefine masculinity in the realm of self-care. Founded in France, the brand emerged from a recognition that traditional men's grooming products often lacked sophistication and efficacy.

How does it fit into our “Green Beauty” standard?

The Horace brand is dedicated to redefining masculinity in self-care through its sophisticated, cruelty-free, and natural grooming products, while also prioritising sustainability with a significant increase in the use of eco-friendly materials in its packaging. Their commitment to minimising environmental impact reflects their passion for ethical beauty.

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3rd Ritual

Three tubes of body care products are lined up on a beige surface. Each tube is a different colour: blue, brown, and yellow. The fronts of the tubes each have a word printed on them: "MOON," "EARTH," and "SUN." Each tube also shares the same design elements, including the words "3rd Ritual" and "Botanical." The blue tube is labelled as a "Body Lotion," the brown tube is labelled as a "Body Cream," and the yellow tube is labelled as a "Body Oil." The tubes appear to be made of plastic and have a glossy finish. The background is a plain beige color.  The image is a product shot that highlights the packaging and branding of the body care products. 

Image credits: brand
Country of Origin : USA
Parent Company: NA

3rd Ritual

The 3rd Ritual brand is known for its unique approach to wellness and self-care, blending elements of spirituality, ritual, and modern design. The story behind 3rd Ritual begins with a desire to create a space where individuals can reconnect with themselves and their inner practices in a meaningful way.

How does it fit into our “Green Beauty” standard?

3rd Ritual is a wellness brand that emphasises a harmonious blend of spirituality and modern design, offering cruelty-free and vegan products made from natural ingredients. Their commitment to transparency and small batch production reflects a desire to help individuals reconnect with their inner selves through meaningful self-care practices.

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Gntl Skin

A light blue and green package of "Gntl Skin Wash" is lying on the ground, surrounded by white flowers and green leaves. The package is partially obscured by the foliage, with only the bottom half visible. The text "Skin Wash" is prominently displayed on the package, along with the brand name "Gntl." The background consists of a patch of earth covered in fallen leaves and branches. The overall image evokes a sense of tranquillity and natural beauty. 

Image credits: brand

Country of Origin : USA
Parent Company: NA

Gntl Skin

Gntl Skin has a unique brand story that reflects its commitment to skincare and wellness. The brand was founded with the vision of creating effective, gentle products that cater to diverse skin types. By prioritising natural ingredients and sustainable practices, Gntl Skin aims to empower individuals to embrace their natural beauty while promoting healthy skin.


How does it fit into our “Green Beauty” standard?

  • Gntl Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.

  • Gntl Skin is clean (follows EU regulations) and already is GMP Certified.

  • Gntl Skin uses a biobased pouch and provides refills for their products.

Gntl Skin is dedicated to creating effective and gentle skincare products that prioritise natural ingredients and sustainability, empowering individuals to embrace their natural beauty while adhering to clean and cruelty-free practices. Their commitment to wellness is reflected in their GMP certification and innovative packaging solutions.

Let us know your experience with the brand below!

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