ARKIVE HEADCARE
A clear, pink-trimmed travel bag sits on a terrazzo-like surface. Inside the bag, there are three travel-sized bottles of hair care products from the brand "ARKIVE." These products are "The Future Youth Treatment Mask," "All Day Everyday Shampoo," and "All Day Everyday Conditioner." There is also a smaller bottle of "The Good Habit Hybrid Oil.". The products are all in shades of pink and white, with the brand's name printed in a minimalist font.
Image credits: brand
Country of Origin : UK
Parent Company: NA
ARKIVE HEADCARE
ARKIVE HEADCARE is not just a brand but a testament to the power of passion and perseverance. Its story begins with a group of individuals who shared a common love for headwear fashion and a desire to create something truly unique and exceptional.
How does it fit into our “Green Beauty” standard?
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ARKIVE HEADCARE is a cruelty-free brand certified by Leaping Bunny and claims to be a vegan brand (not accredited).
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ARKIVE HEADCARE is a B-Corp Certified brand and claims to have made its products with recycled content.
ARKIVE HEADCARE is a brand that is passionate about headwear fashion and committed to creating unique and exceptional products. They are certified cruelty-free by Leaping Bunny and claim to be a vegan brand. Additionally, they are a B-Corp Certified brand and use recycled content in their products.
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Sknfed
Three small, brown pouches containing organic hand cream, face moisturizer, and rose balm are arranged on a white surface with several light pink roses scattered around them. The pouches are made from natural materials and feature a simple design with the brand name "Sknfed" and the product name printed in black text. The pouch containing the hand cream is positioned in the foreground, while the face moisturizer and rose balm are positioned behind it. The pouches are surrounded by the roses and a white canvas bag with the Sknfed logo and website address printed on it. The image also includes a teal circle with the text "Free From Gift Awards Gold 2022" in a circular design. The overall image is clean, minimalist, and visually appealing, highlighting the natural and organic nature of the products.
Image credits: brand
Country of Origin: UK
Parent Company: NA
Sknfed
SKNFED is a science-led skincare brand that strips back the clutter, focusing on what truly works. Born from a fusion of dermatological research and minimalist beauty, their formulas target specific skin concerns with precision—no fuss, just results.
Each product is crafted with high-performance ingredients, free from unnecessary additives, to deliver visible improvements without irritation. Whether it’s hydration, blemishes, or ageing, SKNFED offers straightforward solutions for skin that’s fed exactly what it needs.
How does it fit into our “Green Beauty” standard?
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Sknfed is cruelty-free and vegan brand.
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Sknfed is proud to partner with domestic, family-run companies for 99% of their business needs.
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Sknfed is plastic-free packaging.
Sknfed articulates their commitment to the principles of passion, innovation, and a dedication to creating sustainable products that benefit both people and the environment, despite not being officially accredited as cruelty-free and vegan.
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Izzy Zero Waste Beauty
A collection of silver mascara tubes are scattered on a sparkly teal background. Each tube is labelled "Izzy" and "Zero Waste Mascara," with a black cap and a black ink inscription for the brand name. The tubes are scattered in a casual manner, with some lying horizontally and others diagonally. One tube has its brush extended, revealing the black mascara wand. The image is a close-up shot, showcasing the detail of the tubes and the sparkle of the background.
Image credits: brand
Country of Origin : USA
Parent Company: NA
Izzy Zero Waste Beauty
Izzy Zero Waste Beauty is a pioneering British brand dedicated to sustainable, eco-conscious beauty. Offering high-performance makeup and skincare, Izzy ensures every product is 100% waste-free. Their innovative, vegan formulas are cruelty-free and designed to minimise environmental impact without compromising on quality. Whether it’s their bestselling mascara or nourishing lip balms, Izzy proves that beauty can be both luxurious and kind to the planet.
How does it fit into our “Green Beauty” standard?
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Izzy Zero Waste claims to be a cruelty-free and vegan brand.
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Izzy Zero Waste Beauty is proud to partner with domestic, family-run companies for 99% of their business needs.
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Izzy Zero Waste Beauty is plastic free.
Izzy Zero Waste Beauty articulates their commitment to the principles of passion, innovation, and a dedication to creating sustainable products that benefit both people and the environment, despite not being officially accredited as cruelty-free and vegan.
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Matcha Please
Set against a playful pink backdrop, this stylish display features two impeccably designed boxes of Matcha Please—a contemporary twist on the traditional tea ritual. One box showcases the Matcha Vanilla Latte, while the other highlights the Matcha Blueberry Latte, both labelled with bold green typography that pops against the pastel pink packaging. Accented with delicate vanilla pods and a handful of plump blueberries, the scene exudes a vibrant, modern aesthetic that perfectly blends wellness with whimsy. A chic nod to flavourful indulgence with a clean, minimalist charm.
Image credits: brand
Country of Origin: UK
Parent Company: NA
Matcha Please
Matcha Please is a wellness brand that brings the beauty benefits of matcha into daily rituals. Known for its antioxidant-rich blends and clean ingredients, Matcha Please offers a modern way to nourish beauty from within. With a focus on quality, sustainability, and simplicity, their products are designed to support healthy skin, energy, and balance — all while fitting effortlessly into everyday routines.
Discover the Uk’s first instant café-style matcha latte!
How does it fit into our “Green Beauty” standard?
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Matcha Please offers Organic Certified products that are gluten-free, non-GMO, and free from additives.
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Matcha Please features recyclable packaging, offering a more considered option for environmentally conscious routines.
The Sylkcollection use natural silk fabric to create timeless pieces that are made to last. We only use eco-friendly dyes, certified STANDARD 100 by OEKO-TEX®.
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Bath House
The image displays a set of bath products from Bath House, including a white bottle of "Velvet Orchid & Cardamom Cleansing Body Wash" and a brown bottle of "Velvet Orchid & Cardamom Nourishing Body Lotion". Both bottles feature a simple, minimalist design, adorned with the brand's logo, a stylised "BH" within a circle. The products are set against a backdrop of a brown box with a subtle floral pattern, bearing the same branding as the bottles.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Bath House
Bath House is a British artisan brand founded in 1997 in the Lake District by a group of artists and designers who share a passion for natural skincare and fine fragrance. Guided by sustainability and craftsmanship, Bath House handcrafts its products in small batches in Cumbria using high-quality and ethically sourced ingredients like plant oils, botanical extracts and natural butters.
How does it fit into our “Green Beauty” standard?
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Bath House claims to be a cruelty-free and vegan brand.
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Bath House has stated that they choose to pay their staff the Real Living Wage, although they are not officially accredited.
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Bath House uses FSC-certified paper for its products.
Bath House is more than just what’s inside the bottle. The brand is built on meaningful values. Its packaging uses FSC-certified paper to support responsible forestry and reduce environmental impact. Bath House is proudly cruelty-free and vegan, standing firmly against animal testing and showing genuine respect for nature.
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PLOUF
Three white bottles of Plouf Body Wash are arranged diagonally on a light blue surface. The bottles are cylindrical with white caps and rectangular labels. The top bottle has a green label and is labelled "Alpine Forest." The middle bottle has a light blue label and is labelled "Beach House." The bottom bottle has an orange label and is labelled "Narcissi." All three labels feature the brand name "Plouf" in large, bold letters, along with the phrase "Dive In" above it. Below the name of each scent, the labels indicate that the product is a "Body Wash / Gel lavant pour loe corps" and specify the volume as "250mL / 8.5 Fl.Oz." The bottles are positioned so that the labels are clearly visible, with the caps facing to the right.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Plouf
Plouf is a fresh and playful beauty brand that brings a touch of joy to skincare. Inspired by the carefree spirit of bath time (hence the name "Plouf"—the sound of jumping into water), the brand focuses on gentle, effective formulas with a fun twist. Think bright, minimalist packaging, delightful textures, and ingredients that leave skin feeling nourished and happy. Perfect for those who want straightforward skincare with a little bit of whimsy.
How does it fit into our "Green Beauty" standard?
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Their bottles, made from 95% sugarcane, are carbon-neutral.
Plouf is a vibrant, feel-good skincare brand that turns everyday washing into a little moment of joy, so you can lather up guilt-free. A fuss-free, planet-friendly range for those who want their skincare to be both cheerful and green.
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Wild
Wild natural deodorant refill in the Cherry Blossom scent. The refill comes in a pink box with a white label that reads "Wild Natural Deodorant Refill" and "Cherry Blossom." The packaging also features a green leaf icon alongside the text "Plastic-free refills" and "24-hour protection." The refill itself is a white cylindrical container with a green label stating "Wild Deodorant Refill e40g / 1.4 oz."
Image credits: brand
Country of Origin : UK
Parent Company: NA
Wild
Wild is designed to be kind to your skin and the planet. Housed in sleek, reusable cases, each product uses natural, skin-loving ingredients and comes in plastic-free, compostable refills. With a variety of refreshing scents, it’s an easy way to make your daily routine more sustainable, without compromising on quality or performance.
How does it fit into our "Green Beauty" standard?
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Wild claims to be a cruelty free and vegan with no accreditation.
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Wild is committed to using biodegradable packaging to reduce environmental impact.
Wild offers planet-friendly skincare that’s as kind to your skin as it is to the environment. Their vegan, cruelty-free products come in sleek, reusable cases with plastic-free, compostable refills, all made with natural ingredients. With refreshing scents and biodegradable packaging, it’s an effortless way to make your daily routine more sustainable without sacrificing quality.
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Sync Beauty
Three sleek, cylindrical bottles of Sync Beauty lip oil are stylishly arranged atop two large, glossy green tropical leaves. The packaging is matte black with minimalistic gold foil branding that reads "Sync Beauty" in elegant lettering. Each bottle is labelled with the product name “Tinted Lip Oil” and a unique shade name, though the individual shade names are partially obscured due to the angle. The leaves and the shadows cast by the products suggest natural daylight, creating a fresh, botanical aesthetic. The overall composition is clean, modern, and nature-inspired.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Sync Beauty
Sync Beauty is a British brand redefining clean cosmetics with its commitment to sustainability, natural ingredients, and cruelty-free practices. Known for its thoughtfully formulated skincare and makeup, the brand prioritises transparency, offering products free from parabens, sulphates, and synthetic additives.
From hydrating vegan lip balms to nourishing serums, Sync Beauty combines efficacy with environmental responsibility. Its eco-conscious approach includes recyclable packaging and ethically sourced materials, appealing to those who seek beauty without compromise.
Designed in the UK and committed to using only recyclable packaging, the brand caters to the growing demand for honest, planet-friendly beauty—proving that performance and ethics can go hand in hand.
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Sync Beauty claims to be a cruelty-free and vegan, non-accredited brand.
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Sync Beauty proudly uses recyclable packaging.
Sync Beauty is a conscientious British brand creating vegan and cruelty-free beauty products formulated with natural, skin-loving ingredients. The brand champions sustainability through fully recyclable packaging while maintaining transparent, ethical standards across its range of nourishing lip balms and skincare essentials.
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Axiology
This beautifully styled flatlay showcases Axiology's Lip-to-Lid Balmies, elegantly encased in striking, bold red packaging. Each compact box is meticulously designed, reflecting the brand's commitment to sustainable luxury and plastic-free beauty. The minimalist yet impactful typography paired with the refined arrangement evokes a sense of modern sophistication, while the open boxes reveal the multi-use balmies — thoughtfully crafted, clean, and consciously packaged. A quintessential example of how eco-conscious beauty can be both refined and radiant.
Image credits: brand
Country of Origin: USA
Parent Company: NA
Axiology
Axiology is a beauty brand that was founded by Ericka Rodriguez, a passionate advocate for ethical and sustainable living. The brand story of Axiology begins with Ericka's desire to create a line of cosmetics that not only enhances natural beauty but also aligns with her values of environmental consciousness and social responsibility.
How does it fit into our “Green Beauty” standard?
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Axiology is a brand that is cruelty-free and vegan certified by PETA.
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Axiology creates products that are U.S.A. Handmade, whilst being BIPOC and women owned.
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Axiology is plastic free and zero waste.
Axiology is a cruelty-free and vegan brand certified by PETA. Their products are handmade in the U.S.A., and the company is BIPOC and women-owned. Additionally, Axiology is plastic-free and zero-waste.
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Monday Muse
The photograph elegantly captures two bottles of skincare products from the esteemed brand "Monday Muse," gently submerged in crystal-clear water, creating an almost ethereal, otherworldly effect. The delicate droplets clinging to the bottles further accentuate the liquid contents within, adding a sense of purity and refinement.
One bottle, a deep, nearly opaque black rectangular vessel, bears the label "The Nectar Vitamin Facial Oil." This luxurious product promises to nourish, balance, and soothe the skin, with key ingredients such as Kalahari melon, black cumin, and red raspberry. The second, a lighter, translucent bottle, is adorned with the label "The Juice Daily Serum." Its formulation focuses on strengthening, hydrating, and clarifying the skin, boasting a blend of vitamin B, black cumin, prebiotics, and centella asiatica. Both bottles feature minimalist, yet sophisticated branding, embodying the essence of a high-end skincare line. The overall aesthetic exudes refinement, elegance, and a sense of understated luxury. The image evokes a feeling of freshness and purity, perfectly suited for promoting premium skincare products.
Image credits: brand
Country of Origin: UK
Parent Company: NA
Monday Muse
Monday Muse is dedicated to supporting the health of your skin. In a world filled with overwhelming choices, they aim to provide clarity, enabling you to make thoughtful decisions. Their philosophy is simple yet profound: we craft minimalist yet meaningful products, enriched with purposeful ingredients you can trust to nourish and care for your skin with intention.
How does it fit into our “Green Beauty” standard?
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Monday Muse states that its products are 100% cruelty-free (non accredited).
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Monday Muse commits to ethically sourced ingredients including bakuchiol and squalane and claims to avoid exploitative labour. However, while they prioritise sustainable suppliers and ‘clean sourcing,’ they lack formal Fair Trade accreditation.
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Monday Muse has implemented carbon-neutral shipping and fully recyclable packaging as part of its environmental commitments, though these initiatives currently lack third-party certification.
Ethical Sourcing: Prioritises natural, traceable ingredients (e.g., bakuchiol, squalane) and sustainable suppliers. Highlights "clean sourcing" and ethical working conditions, though not third-party certified. Avoids exploitative labour.
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The Silk Collection
A beautifully wrapped parcel from The Silk Collection rests atop a pair of soft pastel gift boxes, adorned with a delicate ribbon. Accompanying the package is a refined notecard that reads “Just for you – we hope you love your gift”, adding a personal and thoughtful touch. The scene, set against a tufted velvet backdrop, exudes understated luxury and timeless charm—perfectly capturing the essence of considered gifting.
Image credits: brand
Country of Origin: UK
Parent Company: NA
The Silk Collection
The Silk Collection Based in London, we are a lifestyle and wellness brand devoted to crafting timeless, high-quality silk gifts that enrich your daily self-care rituals.
Thoughtfully designed to elevate the everyday, our silk collection promotes restful sleep, enhances haircare, and offers effortless skincare benefits—all with a touch of understated luxury.
Founded in 2020 during the pandemic, The Silk Collection began as a way to send thoughtful care packages from afar. Their hand-packaged luxury silk gift boxes offer a meaningful way to uplift loved ones—or indulge in a little self-care.
How does it fit into our “Green Beauty” standard?
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Yes our silk is certified STANDARD 100 by OEKO-TEX® which means that it is certified to be free from harmful or toxic dyes.
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We only use eco-friendly dyes.
The Silk Collection uses natural silk fabric to create timeless pieces that are made to last. We only use eco-friendly dyes certified STANDARD 100 by OEKO-TEX®.
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We are Feel
Cradled gracefully between manicured hands, this exquisitely designed jar of Feel Pro Collagen, Reimagined stands as a testament to modern wellness with a flair for sophistication. Set against a soft blush-pink backdrop, the vibrant packaging – adorned in sunset hues of peach, coral, and rose – evokes both vitality and elegance. Highlighting its vegan collagen formula with an amino acid profile mirroring human collagen, this Strawberry Peach flavoured supplement embodies a perfect union of scientific innovation and conscious beauty. A true celebration of self-care with style.
Image credits: brand
Country of Origin: UK
Parent Company: NA
We are Feel
A science-led female wellness brand, Feel creates high-tech, award-winning products including the world’s first vegan collagen. Recommended by experts and designed to be planet-friendly, they prove effective wellness can be ethical too.
How does it fit into our “Green Beauty” standard?
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We are Feel is a PETA cruelty free and Vegetarian Approved Society vegan brand.
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We are Feel describes itself as being free from nasty additives.
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We are Feel responsibly sources their ingredients to implement eco-friendly packaging solutions.
At the heart of their philosophy lies a commitment to enhancing well-being while honouring a responsibility to the planet. From ethically sourced ingredients to thoughtfully designed, eco-conscious packaging, they are devoted to reducing our environmental footprint and fostering a more sustainable future.
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Skylar
Three bottles of Skylar Clean Beauty perfume are displayed against a bright blue background. The bottles are made of clear glass with a white cap. The bottles are filled with a translucent liquid and have a black label with the Skylar logo and the name of the fragrance. The fragrance names are: Vanilla Sky, Pink Canyon and Coconut Cove. The bottles are arranged in a row, with a smaller bottle of Pink Canyon Eau de Parfum at the bottom of the image. The bottles are positioned on a white surface and cast a shadow on the surface. The image is well-lit and the colors are vibrant.
Image credits: brand
Country of Origin: USA
Parent Company: NA
Skylar
Skylar is a contemporary brand dedicated to offering high-quality, eco-friendly products that combine luxury with sustainability. From skincare to home essentials, each item is thoughtfully designed using natural ingredients and materials, ensuring both effectiveness and environmental care. Skylar is your go-to brand for products that nurture you and the planet.
How does it fit into our “Green Beauty” standard?
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Skylar is cruelty-free and vegan brand.
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Skylar is hypoallergenic.
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Skylar is committed to environmental sustainability, ensuring that every product is designed with the planet in mind. From eco-friendly ingredients to packaging, Skylar uses biodegradable tape and sustainable materials, reducing its environmental impact.
Skylar is a cruelty-free and vegan brand, free from any animal extracts or by-products. Committed to both your wellbeing and the planet, Skylar products are hypoallergenic and designed with environmental sustainability in mind. Using eco-friendly ingredients and packaging, including biodegradable tape and sustainable materials, Skylar ensures a minimal environmental impact without compromising on quality.
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Symprove
The image features a box and bottle of Symprove – a water-based food supplement packed with live, active bacteria. It’s promoted as a daily addition to support gut health. The box is white with a teal and white geometric pattern along the bottom, while the clear bottle holds a pale yellow liquid. Both the box and bottle display the Symprove logo – a stylised teal ‘S’. The packaging highlights key points such as daily use, live and active bacteria, and the original flavour. The box also notes that it contains a four-week supply. With its clean, simple design and focus on gut health, the image gives off a strong sense of wellbeing and balance.
Image credits: brand
Country of Origin: UK
Parent Company: NA
Symprove
Backed by science and trusted by experts since 2002, Symprove is an award-winning gut health supplement that’s helped hundreds of thousands feel their best. Developed by scientists and proven to work 94% of users notice a difference in 12 weeks or less!
How does it fit into our “Green Beauty” standard?
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Symprove states that they are cruelty-free and vegan.
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Symprove is gluten-free and dairy-free.
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Their headquarters runs on 80% solar energy, and they recycle rainwater to reduce waste. They use PET plastic, the most widely recycled type, for their packaging. The brand sources barley locally to support nearby suppliers. Every batch is produced in a controlled environment and rigorously tested to guarantee purity and safety.
Award-winning, vegan, and cruelty-free, Symprove combines clinically proven results with ethical practices. Made in the UK with solar power, recycled packaging, and rainwater recycling, because wellness should respect both body and planet.
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Nakin
Three small, white jars of Nakin skincare products are arranged on a tiled surface. The jars are labelled "Matti Formula Face Cream, Oily/Normal Skin," "Eye Cream Complex," and "Lip Treatment Balm," each containing a different cream for a specific purpose. The jars are arranged in a triangular formation, with the "Matti Formula Face Cream" jar at the top and the "Lip Treatment Balm" jar at the bottom. The tiled surface is a light beige colour with a pattern of dark grey lines. The image is lit from above, casting soft shadows on the jars and tiles. The image is clean and simple, showcasing the products in a professional and appealing way.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Nakin
Nakin Skincare has a unique brand story that revolves around a passion for natural beauty and effective skincare solutions. Founded with the belief that high-quality products can be both luxurious and eco-friendly, Nakin focuses on harnessing the power of natural ingredients to create skincare that enhances radiance and promotes healthy skin. Their commitment to sustainability and ethical practices sets them apart in the beauty industry, making them a favourite among those who value both quality and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nakin Skincare is cruelty-free and meets the requirements of the Cruelty Free International Leaping Bunny program.
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Nakin prioritises sustainable packaging. Their jars are made from clear PET, which is the easiest to recycle. The bottles are made from sugar cane, and all of the packaging is BPA free.
Nakin Skincare stands out in the beauty industry by combining a commitment to natural ingredients with sustainable and ethical practices, offering luxurious, eco-friendly products that promote healthy skin. Their dedication to cruelty-free standards and recyclable packaging further emphasises their focus on quality and environmental responsibility.
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Nimbi
The image shows a variety of products from the brand Nimbi, all in a minimalist, natural style. The centrepiece is a set of four plastic-free disposable razors, packaged in a brown paper box with simple white lettering. The razors are arranged in a row on a white background, showcasing their sleek design. Next to them, a white cloth bag, likely a reusable shopping bag, holds a wooden brush with natural bristles. Two small round bars of soap, also from Nimbi, are neatly placed on the table. The image evokes a sense of sustainability and eco-conscious living, highlighting the brand's commitment to natural and ethical products.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Nimbi
Nimbi's brand story revolves around its commitment to innovation and sustainability, reflecting a deep connection to nature and a desire to enhance everyday life. The brand aims to inspire individuals by offering products that not only meet their needs but also promote a healthier planet. Through its unique approach, Nimbi seeks to create a community that values quality, creativity, and environmental responsibility.
How does it fit into our “Green Beauty” standard?
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Nimbi are 100% vegan and PETA-approved, meaning no animal testing or animal-derived ingredients are used in any part of our process. The materials we use are free from harmful chemicals too, including lanolin—a sheep-derived glue (a substance used in many conventional razors).
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Nimbi's products are designed with people’s health and safety in mind, ensuring a cleaner, safer shave for our customers. Nimbi are also committed to offering sustainable alternatives to the disposable plastic razor culture, which disproportionately impacts vulnerable communities who are often on the frontlines of pollution clean-up and waste management.
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Environmental sustainability is at the heart of everything Nimbi does. Nimbi has developed a mono-material razor that is biobased, certified compostable, and free from petrochemical plastics. Nimbi's products naturally degrade, with testing showing a significant rate of biodegradation in seawater—within 364 days. This ensures that the razor has minimal impact on marine ecosystems, which are severely affected by plastic pollution. By offering a product that saves 6.6 kt of CO2eq annually and has a 90+% better environmental impact than leading disposable razors, Nimbi are leading the charge in reducing the carbon footprint of everyday products. Additionally, Nimbi's commitment to sustainability is backed by a positive "valid, significant" impact rating from an LCA (Life Cycle Assessment) conducted and certified by Impact Forecast, the European standard. The testing results under ASTM 6691 further support Nimbi's commitment to the environment, showing that Nimbi's products biodegrade effectively in one of the harshest environments on Earth—the ocean.
Nimbi's brand story highlights its dedication to innovation and sustainability, offering vegan and eco-friendly products that promote a healthier planet while ensuring a cleaner, safer shaving experience. By prioritising environmental responsibility and creating biodegradable alternatives to traditional razors, Nimbi is making a significant positive impact on both individual health and the ecosystem.
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Ajen
The image showcases a gift set from the brand "ajen." The set includes two bottles of hand care products, a hand balm and a hand wash, both housed in amber glass bottles with black pumps. The products are presented in a box adorned with a geometric design featuring shades of green, red, and brown. A small card with the "ajen" logo and the message "A personal note for you" is placed in front of the box. The image captures a minimalist and elegant aesthetic, highlighting a thoughtful gift idea. The soft lighting and clean background create a sense of calm and sophistication.
Image credits: brand
Country of Origin : The Netherlands
Parent Company: NA
Ajen
Ajen's brand story revolves around its commitment to providing high-quality, effective skincare solutions that cater to diverse needs. The brand emphasises a deep connection to nature, using carefully selected ingredients to promote healthy skin while ensuring sustainability and ethical practices. Ajen aims to empower individuals by enhancing their natural beauty and fostering confidence through its thoughtfully crafted products.
How does it fit into our “Green Beauty” standard?
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Ajen is proudly cruelty-free, and Ajen ensure that neither their products nor the ingredients used are tested on animals. While they are not yet officially certified by PETA, this is something Ajen are actively pursuing as part of Ajen commitment to transparency and ethical practices.
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Ajen's products are crafted in the Netherlands with a focus on natural, non-toxic ingredients (at least 97% of the formula). Ajen avoids controversial substances like parabens, silicones, and microplastics, ensuring safety and wellness for both Ajen customers and those involved in the Ajen production process.
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Sustainability is at the heart of Ajen. Ajen's refillable "infinite bottles" reduce plastic waste by up to 70%, and all Ajen packaging is made from FSC-certified, recyclable materials with a high percentage of recycled content. Ajen is also B-Corp pending and a proud member of the Plastic Soup Foundation, reflecting Ajen's commitment to the environment.
Ajen's brand story highlights its dedication to high-quality, sustainable skincare solutions that empower individuals while prioritising ethical practices and environmental responsibility. With a focus on natural ingredients and cruelty-free production, Ajen aims to enhance natural beauty and foster confidence in its customers.
Let us know your experience with the brand below!
Baruti Perfumes
A set of five small perfume bottles, each with a black cap and a white label with the brand name "Baruti Perfumes" printed on it. The bottles are arranged in a row in a black box, with the box lid open and lying next to it. The background is a plain white surface, with a shadow cast by the box and bottles. The image is clean and minimalist, with a focus on the product itself. The bottles are a perfect size for travel or sampling different scents. The black and white colour scheme creates a sophisticated and elegant feel.
Image credits: brand
Country of Origin : Netherlands
Parent Company: NA
Baruti Perfumes
Baruti Perfumes has a captivating brand story that reflects its unique approach to fragrance creation. The brand is dedicated to crafting scents that evoke emotions and memories, drawing inspiration from diverse cultures and experiences. Each perfume is a journey, inviting wearers to explore the artistry and passion behind every bottle.
How does it fit into our “Green Beauty” standard?
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Baruti Perfumes is a cruelty-free brand according to EU standards.
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Baruti Perfumes uses various starting materials such as petrochemicals (waste material from the purification of gas oil), wood pulp (paper industry waste material), and/or citrus-derived materials (food and beverage waste material). Baruti Perfumes aims to have a fair price. They have even released a perfume called NOOUD to mock the greed of many niche brands. The brand only buys from renowned suppliers, and whenever possible, directly from the producers. Of course, all ingredients used are considered safe by local and international authorities, and Baruti Perfumes follows the legislation of the EU, IFRA, FDA, and Prop 65.
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Baruti Perfumes stands out for its commitment to crafting emotionally resonant fragrances while prioritising sustainability, fair trade, and charitable contributions. The brand not only emphasises eco-friendly practices in its production and packaging but also actively supports social causes, making it a responsible choice for fragrance enthusiasts.
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Korres
This image showcases three skincare products from the brand Korres, each with a distinct purpose and ingredient focus. On the left, we see the Greek Yogurt Foaming Cream Cleanser, promising a gentle and effective cleansing experience. In the center, the Santorini Grape Velvet Skin Drink stands out with its dropper bottle, suggesting a serum-like consistency for a luxurious hydration boost. Finally, the Santorini Grape Poreless Skin Cream, presented in a jar, aims to refine the skin's texture and minimise the appearance of pores. They are grouped together to promote their ability to achieve a glowy skin finish.
Image credits: brand
Country of Origin : Greece
Parent Company: NA
Korres
Korres is a popular Greek beauty brand founded by Giorgos Korres in 1992 when he took over the pharmacy he grew up working in. Since then, the brand has been developing award-winning cosmetic products based on original Greek herbal remedies.
How does it fit into our “Green Beauty” standard?
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Korres is a PETA cruelty-free brand, whilst some of their products are vegan.
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Korres states that they have some Organic products, and avoid over 2,000 toxic ingredients in their products.
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Korres follows THE 6 LABS SUSTAINABILITY
CIRCLE.
Korres is a popular cosmetics brand that focuses on delivering effective results while prioritising traditional herbal remedies. They simultaneously commit to animal welfare, sustainability and ethical practices, thus offering ethical products inspired by greek beauty rituals.
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ALTRA
The image shows five perfume bottles, each containing a different shade of liquid. The bottles are all cylindrical and have a black cap with a round, black ball on top. The word "ALTRA" is printed in black on the front of each bottle. The bottles are arranged vertically, with the lightest shade of liquid at the top and the darkest shade at the bottom. The bottles are set against a white background. The image is likely advertising a perfume brand called "ALTRA". The different shades of liquid suggest that the perfume is available in a variety of scents.
Image credits: brand
Country of Origin : UK
Parent Company: NA
ALTRA
The ALTRA fragrance brand was founded in 2015 by a team of experienced perfumers and beauty industry professionals. The brand was created with the vision of offering high-quality, luxurious fragrances at an affordable price point. ALTRA quickly gained popularity for its unique scents and sleek packaging, becoming a favourite among fragrance enthusiasts worldwide.
How does it fit into our “Green Beauty” standard?
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ALTRA states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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ALTRA is an organic brand certified by the Soil Association.
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ALTRA uses FSC-certified paper for its products and supports 1% for the Planet.
ALTRA is a new, cutting-edge fragrance brand. They prioritise safety, gentleness, and avoiding harsh chemicals in their products. While their claims of being cruelty-free and vegan have not been verified, ALTRA is certified organic by the Soil Association. Moreover, they support environmental initiatives like using FSC-certified paper and contributing to 1% for the Planet.
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