Olivella
This overhead shot presents an array of Olivella Classic Face & Body Soap products arranged on a white marble surface. The composition includes three rectangular bars of soap, stacked unevenly on the left side of the frame. Each bar is a light brown hue and embossed with the "Olivella" brand name, accompanied by a stylised leaf design.
To the right, a clear plastic container with a white pump dispenser is filled with an amber-coloured liquid soap. The label, prominently displaying the "Olivella Classic Face & Body Soap" branding, is adorned with green accents and a QR code.
Surrounding these central elements are several small glass beakers, each containing a small amount of golden liquid, presumably olive oil, which adds to the thematic presentation of the products' key ingredient. The marble surface provides a clean, bright backdrop that enhances the visibility of the products and their packaging.
Image credits: brand
Country of Origin : Italy
Parent Company: NA
Olivella
Olivella is a luxurious beauty brand dedicated to harnessing the nourishing power of olives. Inspired by the Mediterranean, their products are crafted with high-quality olive oil and natural ingredients to deliver deep hydration, antioxidant protection, and radiant skin. From rich body creams to gentle soaps, Olivella blends tradition with modern skincare innovation, offering a touch of indulgent self-care rooted in nature’s simplicity.
How does it fit into our “Green Beauty” standard?
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Olivella claims to be cruelty free and vegan PETA.
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Olivella products are certified USDA Organic. Olivella products are all dermatologically tested in accredited third-party laboratories. Their chemists strictly follow ISO standards to ensure all formulae are pH-balanced and natural, verifying each batch is free from contamination.
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Olivella uses 100% recycled plastic (PCR – Post Consumer Resin) for its core bottles to reduce waste and resource use. The brand minimises non-renewable materials across its product line and ensures sustainable packaging by focusing on carbon emissions, energy efficiency, recycled materials, and compact designs.
Olivella distinguishes itself through a commitment to sustainability, ethical sourcing, and natural skincare. The brand prioritises biodegradable ingredients, cruelty-free practices, and eco-conscious packaging, making it a responsible choice for both people and the planet. While most claims reflect genuine environmental values, a few would benefit from further third-party verification to strengthen consumer trust.
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Bath House
The image displays a set of bath products from Bath House, including a white bottle of "Velvet Orchid & Cardamom Cleansing Body Wash" and a brown bottle of "Velvet Orchid & Cardamom Nourishing Body Lotion". Both bottles feature a simple, minimalist design, adorned with the brand's logo, a stylised "BH" within a circle. The products are set against a backdrop of a brown box with a subtle floral pattern, bearing the same branding as the bottles.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Bath House
Bath House is a British artisan brand founded in 1997 in the Lake District by a group of artists and designers who share a passion for natural skincare and fine fragrance. Guided by sustainability and craftsmanship, Bath House handcrafts its products in small batches in Cumbria using high-quality and ethically sourced ingredients like plant oils, botanical extracts and natural butters.
How does it fit into our “Green Beauty” standard?
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Bath House claims to be a cruelty-free and vegan brand.
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Bath House has stated that they choose to pay their staff the Real Living Wage, although they are not officially accredited.
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Bath House uses FSC-certified paper for its products.
Bath House is more than just what’s inside the bottle. The brand is built on meaningful values. Its packaging uses FSC-certified paper to support responsible forestry and reduce environmental impact. Bath House is proudly cruelty-free and vegan, standing firmly against animal testing and showing genuine respect for nature.
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PLOUF
Three white bottles of Plouf Body Wash are arranged diagonally on a light blue surface. The bottles are cylindrical with white caps and rectangular labels. The top bottle has a green label and is labelled "Alpine Forest." The middle bottle has a light blue label and is labelled "Beach House." The bottom bottle has an orange label and is labelled "Narcissi." All three labels feature the brand name "Plouf" in large, bold letters, along with the phrase "Dive In" above it. Below the name of each scent, the labels indicate that the product is a "Body Wash / Gel lavant pour loe corps" and specify the volume as "250mL / 8.5 Fl.Oz." The bottles are positioned so that the labels are clearly visible, with the caps facing to the right.
Image credits: brand
Country of Origin : UK
Parent Company: NA
Plouf
Plouf is a fresh and playful beauty brand that brings a touch of joy to skincare. Inspired by the carefree spirit of bath time (hence the name "Plouf"—the sound of jumping into water), the brand focuses on gentle, effective formulas with a fun twist. Think bright, minimalist packaging, delightful textures, and ingredients that leave skin feeling nourished and happy. Perfect for those who want straightforward skincare with a little bit of whimsy.
How does it fit into our "Green Beauty" standard?
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Their bottles, made from 95% sugarcane, are carbon-neutral.
Plouf is a vibrant, feel-good skincare brand that turns everyday washing into a little moment of joy, so you can lather up guilt-free. A fuss-free, planet-friendly range for those who want their skincare to be both cheerful and green.
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Wild
Wild natural deodorant refill in the Cherry Blossom scent. The refill comes in a pink box with a white label that reads "Wild Natural Deodorant Refill" and "Cherry Blossom." The packaging also features a green leaf icon alongside the text "Plastic-free refills" and "24-hour protection." The refill itself is a white cylindrical container with a green label stating "Wild Deodorant Refill e40g / 1.4 oz."
Image credits: brand
Country of Origin : UK
Parent Company: NA
Wild
Wild is designed to be kind to your skin and the planet. Housed in sleek, reusable cases, each product uses natural, skin-loving ingredients and comes in plastic-free, compostable refills. With a variety of refreshing scents, it’s an easy way to make your daily routine more sustainable, without compromising on quality or performance.
How does it fit into our "Green Beauty" standard?
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Wild claims to be a cruelty free and vegan with no accreditation.
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Wild is committed to using biodegradable packaging to reduce environmental impact.
Wild offers planet-friendly skincare that’s as kind to your skin as it is to the environment. Their vegan, cruelty-free products come in sleek, reusable cases with plastic-free, compostable refills, all made with natural ingredients. With refreshing scents and biodegradable packaging, it’s an effortless way to make your daily routine more sustainable without sacrificing quality.
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Korres
This image showcases three skincare products from the brand Korres, each with a distinct purpose and ingredient focus. On the left, we see the Greek Yogurt Foaming Cream Cleanser, promising a gentle and effective cleansing experience. In the center, the Santorini Grape Velvet Skin Drink stands out with its dropper bottle, suggesting a serum-like consistency for a luxurious hydration boost. Finally, the Santorini Grape Poreless Skin Cream, presented in a jar, aims to refine the skin's texture and minimise the appearance of pores. They are grouped together to promote their ability to achieve a glowy skin finish.
Image credits: brand
Country of Origin : Greece
Parent Company: NA
Korres
Korres is a popular Greek beauty brand founded by Giorgos Korres in 1992 when he took over the pharmacy he grew up working in. Since then, the brand has been developing award-winning cosmetic products based on original Greek herbal remedies.
How does it fit into our “Green Beauty” standard?
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Korres is a PETA cruelty-free brand, whilst some of their products are vegan.
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Korres states that they have some Organic products, and avoid over 2,000 toxic ingredients in their products.
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Korres follows THE 6 LABS SUSTAINABILITY
CIRCLE.
Korres is a popular cosmetics brand that focuses on delivering effective results while prioritising traditional herbal remedies. They simultaneously commit to animal welfare, sustainability and ethical practices, thus offering ethical products inspired by greek beauty rituals.
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Apotheke
Two black candles, both with a single flame, sit atop a stack of slate tiles. The candles are labelled "APOTHEKE." A large, red anthurium flower rests in the foreground, adding a touch of vibrant colour to the otherwise dark scene. The background is deep red, creating a dramatic and sensual ambiance. The image evokes a sense of luxury and sophistication, with the candles and flower symbolising warmth, beauty, and tranquility. The minimalist composition and rich colour palette create a visually striking and evocative image.
Image credits: brand
Country of Origin : USA
Parent Company: NA
Apotheke
Apotheke is a brand that has its roots deeply embedded in the art of fragrance and the craftsmanship of handmade products. The brand story of Apotheke begins with Chrissy Fichtl and Sebastian Picasso, a couple who shared a passion for creating unique scents and luxurious bath and body products.
How does it fit into our “Green Beauty” standard?
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Apotheke is a cruelty-free brand certified by PETA and also claims to be a vegan brand (not certified).
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Apotheke claims to produce sulfate-free, formaldehyde-free, and dibutyl phthalate-free products.
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Apotheke demonstrates their commitment to animal welfare by being certified as a cruelty-free brand by PETA and claiming to be a vegan brand, although not certified. Additionally, Apotheke prides itself on its promise to produce ‘clean’ products that are free from sulfates, formaldehyde, and dibutyl phthalate.
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Nonfiction
This image shows a gift set of Nonfiction products, packaged in a green and white box. The set includes four products: Gentle Night Body Wash, Santal Cream Body Lotion, Forget Me Not Hand Wash, and Gaiac Flower Hand Cream. Each product is housed in a sleek, minimalist bottle or jar, with a black cap and a white label featuring the product name and a description of its scent. The box itself is designed with a simple, elegant aesthetic, with a green and white color scheme and a subtle speckled pattern. The overall impression is one of sophistication and quality, making this a perfect gift for anyone who appreciates luxurious and natural skincare products.
Image credits: brand
Country of Origin : South Korea
Parent Company: NA
Nonfiction
The Nonfiction brand, originating from South Korea, is known for its unique approach to fashion and lifestyle products that blend functionality with a minimalist aesthetic. The story behind Nonfiction is rooted in a desire to create premium cosmetics that cater to the modern consumer's needs while also reflecting a sense of individuality and style.
How does it fit into our “Green Beauty” standard?
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Nonfoction states that they are a cruelty-free brand, although this has not been verified by an accredited body.
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Nonfiction is a South Korean brand that combines functionality with minimalist design in its fashion and lifestyle products, emphasising high quality and individuality while ensuring all ingredients are clean and cruelty-free. The brand's commitment to animal welfare highlights its dedication to both consumer safety and ethical practices.
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Aeolis Skin
The image shows three bottles of body lotion, each with a different scent. The bottles are all made of dark amber glass and have black lids. The labels are white with black text and are embossed with the brand name, "Aeolis." The bottles are arranged in a row, with the "Fig & Lime" bottle on the left, the "Neroli & Olive" bottle on the right, and two bottles of "aeolis" in the middle. The bottles all have the same size and shape, and the labels are all in the same style. The image is set against a white background.
Image credits: brand
Country of Origin : Greece
Parent Company: NA
Aeolis Skin
Aeolis Skin has a captivating brand story that highlights its commitment to natural beauty and wellness. The brand draws inspiration from the rich heritage of ancient skincare practices, blending them with modern science to create effective, eco-friendly products. With a focus on sustainability and quality, Aeolis Skin aims to empower individuals to embrace their natural beauty while caring for the environment.
How does it fit into our “Green Beauty” standard?
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Aeolis Skin states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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Aeolis Skin says no to artificial colours, synthetic dyes, genetically modified organisms, parabens, petrolatum, paraffin wax, sls, sles, ethanolamines, mineral oil, and animal by-products.
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Aeolis Skin emphasises its dedication to natural beauty and sustainability by merging ancient skincare traditions with modern science while promoting eco-friendly and cruelty-free products. The brand encourages individuals to embrace their natural beauty while being mindful of environmental impact.
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Susanne Kaufmann
A collection of skincare products from the brand Susanne Kaufmann are arranged on a white background. The products include a nourishing day cream, a hyaluronic serum, a purifying cleansing gel, and a rejuvenating eye cream. The bottles are all white and amber-coloured glass with sleek, modern designs. The products are arranged in a visually appealing composition, showcasing the brand's commitment to high-quality skincare. The image evokes a sense of luxury and sophistication, highlighting the premium nature of the Susanne Kaufmann line.
Image credits: brand
Country of Origin : Austria
Parent Company: NA
Susanne Kaufmann
The Susanne Kaufmann brand is rooted in a deep appreciation for nature, wellness, and holistic beauty. Founded by Susanne Kaufmann in 2003, the brand emerged from her desire to create high-quality skincare products that harness the power of natural ingredients. The story of Susanne Kaufmann is intertwined with her upbringing in the Bregenz Forest, a picturesque region in Austria known for its rich biodiversity and pristine environment.
How does it fit into our “Green Beauty” standard?
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Susanne Kaufmann states that they are a cruelty-free, although that statement is yet to be verified by an accredited body.
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Susanne Kaufmann provides refills for their products.
The Susanne Kaufmann brand emphasises a commitment to nature and holistic beauty through high-quality, natural skincare products, reflecting the founder's deep connection to her Austrian roots. While the brand claims to be cruelty-free and offers refill options, the verification of this claim remains pending.
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talm
A pink fuzzy pouch with the word "talm" on it sits in front of a white background. Inside the pouch are three skincare products. The products are all labelled "talm" and are in white bottles with black lettering. The products are a serum, an oil, and a balm. The serum is in a white bottle with a black cap. The oil is in a glass bottle with a dropper. The balm is in a white jar with a black lid. The products are all arranged neatly inside the pouch. The image is simple and clean, and the products are well presented. The image is likely a promotional photo for a skincare brand.
Image credits: brand
Country of Origin : France
Parent Company: NA
talm
The talm brand is known for its dedication to high-quality, sustainable products, while embodying a narrative that weaves together innovation, craftsmanship, and a strong commitment to ethical beauty. Its focus on maternity cosmetics that combines not only safety but results makes it a uniquely brilliant brand in the ethical beauty space!
How does it fit into our “Green Beauty” standard?
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talm states that they are a cruelty-free and vegan brand, although both statements are yet to be verified by an accredited body.
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talm has organic certification from the Soil Association.
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talm states that they're using recyclable plastic that is compostable.
talm is a brand that emphasises high-quality, sustainable products through innovation and craftsmanship while also highlighting its commitment to environmental stewardship and community engagement. Although claims of being cruelty-free and vegan await verification, talm proudly holds organic certification and utilises recyclable, compostable materials.
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